The Ageless Warrior Lab
Dave Meyer | Host, Ageless Warrior Lab podcast | Co-founder and CEO of Food System Innovations and Humane American Animal Foundation
David Meyer is a pioneering American Brazilian Jiu Jitsu practitioner, and accomplished non-profit founder and Philanthropist.
David co-founded and served as CEO of Adopt-a-Pet.com for two decades, turning it into the world’s largest nonprofit homeless pet adoption website and helping save millions of animals, before its acquisition by Mars Inc.
Today, David leads Food System Innovations and Humane America Animal Foundation, leading in farm animal welfare and the protein transition movement. He frequently advises U.S. lawmakers on these issues, and has raised and deployed over $160 million in philanthropic capital as part of his work in the nonprofit space.
In his athletic career, David has risen to the highest ranks of Brazilian Jiu Jitsu (BJJ). He earned his black belt from Rigan Machado in 1996 and ranked among the first Americans (“the Dirty Dozen”) to do so. He was the first American to medal at the black belt level at the BJJ World Championships in Brazil in 1998, and continues to compete, winning world championship titles in his age division.
As a martial artist and instructor, he taught at UCLA, Steven Seagal’s Tenshin Dojo, and developed globally used grappling curricula with John Will, including customized material for Chuck Norris’s UFAF association.
Meyer also played a critical role in post-Katrina animal rescue, co-authored key books on BJJ and pet care, and co-founded a Haiti orphanage for children with HIV, exemplifying a lifetime of impactful leadership in both martial arts and philanthropy.
David resides in the San Francisco Bay, and continues to coach BJJ athletes while actively managing Food System Innovations and Humane America Animal Foundation.
The Ageless Warrior Lab
3 Rules to Get Better, Faster: Secrets from a BJJ Black Belt | Ep 01
Welcome to the Ageless Warrior Lab! In this episode, BJJ Black Belt and Dirty Dozen member Dave Meyer reveals the secrets to getting better, faster—on the mats, in business, and in life. Drawing on decades of martial arts experience, Dave shares three powerful rules that separate those who dabble from those who dominate.
Whether you're a Brazilian Jiujitsu practitioner, an entrepreneur, or anyone striving for self-improvement, you'll discover actionable strategies for deliberate practice, goal setting, and harnessing the power of feedback. Plus, hear personal stories, scientific studies, and practical tips you can apply today.
Chapters: 00:00 - Introduction: Why You’re Not Improving
01:10 - The Myth of Practice Makes Perfect
01:43 - Rule #1 Practice Makes Permanent, not Perfect.
03:00 - What Really Drives Improvement
05:20 - The Power of Deliberate Practice
08:00 - Amplifying Your Training for Maximum Results
11:00 - Rule #2: No One Accidentally Reaches the Top of Everest
13:30 - The Science of Goal Setting
16:00 - Measuring Progress: KPIs and Real-World Examples
19:00 - Rule #3: The Truth Will Set You Free (Feedback)
22:00 - Stories of Humility and Growth
25:00 - How to Use Feedback to Accelerate Success
28:00 - The 80/20 Rule and Focusing on What Works
30:00 - Recap: The 3 Rules for Getting Better, Faster
32:00 - Closing Thoughts & How You Can Help Improve the Podcast
This episode is presented and directed by David Meyer, produced by Robbie Lockie, music by Robel Borja
(https://open.spotify.com/artist/7j0DUZ79z4edeLkU2H1UoJ?si=eISl0YfaQ-yLThljs48j5A
If you enjoyed this episode, please like, comment, and subscribe! Your feedback helps us grow and bring you more wisdom from the lab.
Links from the show:
Professor John Will
https://www.bjj.com.au/pages/john-will
1993 study in Psychological Review. “The role of deliberate practice in the acquisition of expert performance”
https://psycnet.apa.org/record/1993-40718-001
Adopt-a-Pet.com
Regan Back, Louis Selincourt, Better Faster Further
https://www.betterfasterfurther.com/
About Frank White, Yoga instructor
https://www.latimes.com/archives/la-xpm-2005-aug-21-me-white21-story.html
2007 paper in the Review of Educational Research called “The Power of Feedback.”
https://journals.sagepub.com/doi/abs/10.3102/003465430298487
Rigan Machado
https://www.theacademybeverlyhills.com/instructors/rigan-machado/
Eric Ries, Lean Startup
Post about Dave
https://www.startuplessonslearned.com/2018/06/a-non-profit-lean-startup-story-of.html
This episode was directed and presented by Dave Meyer, produced by Robbie Lockie, and music kindly provided by Robel Borja.